Seller Guide

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1. Finding the Right Real Estate Professional

You want your home to sell quick, that is why you want the right Real Estate Professional to list and market your house. Find a professional who is aware of the current market conditions, has an understanding of the community that your property is located in and the generally idea of the pricing of a house such as yours (architectural style, features, etc.). Typically the Real Estate Professional will create a CMA (Comparative Market Analysis), that highlights the sold pricing and current market in your neighbourhood. Once the Professional provides you with an idea, they will create a listing appointment to view the subject property to gain a better grasp of the property and to be certain on what to list the property at. 

2. Understanding the Market Conditions

Understanding the current market conditions is crucial for a home owner wanting to list their property. This will alter the asking price and the desire for a home. The three types of market conditions to understand: 

• Buyer's Market: A buyer's market exists when the supply of homes exceeds the demand in the market. There is a high inventory of properties, with fewer buyers resulting in the property sitting on the market for longer and a decrease of real estate pricing. 
• Seller's Market: This exists when the number of buyers exceeds the number and supply of homes in the Calgary market. A seller's market results in properties selling quicker, and prices may begin to increase. During this market condition, the seller has the advantage as they have higher negotiating power and the increase of prices.
• Balanced Market: The number of homes on the market matches the demand and number of buyers. Properties and sold within reasonable time frames and prices are generally stable. 

A Real Estate Professional should have this information disposable for you, and provide you the information needed, but to be knowledgable about the market is important. 

3. Marketing Plan

Creating a marketing plan and how the listing will be marketed is one of the most important steps. This is crucial for anyone selling their property, as this will ensure them that they are in the hands of a Professional who cares and will sell their property. To sell the property right and fast is complex, there are many factors in it. With me and my team at PropZap, we can ensure you will receive the highest quality of service with a listing. With PropZap you will receive: 

• State of the art photos of your property 
• Videos and drone footage of the property, as well as the neighbourhood
• Market the property via several social media outlets
• PropZap and eXp outlets
• Alberta's MLS Listing Service that all Real Estate Professionals will view
• Plan open houses
• Expertise and a strategy for the property to sell

4. Listing Agreement:

The Listing Agreement, also known as the Seller Representation Agreement is a contract between the brokerage/Real Estate Professional and the seller. This permits the brokerage to list and sell the property. Typically the Agreement includes all of the listing details, listing price, possession date, the list of responsibilities and obligations that will be fulfilled by the Real Estate Professional. There are many documents and information that is needed for a Listing Agreement and to list a property, if you would like information regarding this please feel free to contact me. 

Once this is signed, then we can carry onto the Marketing Plan, and the offers will hopefully start rolling in shortly after. 

5. Preparing the Showing of your Home

You want your home to look presentable. You want buyers to view your home, or simply the photos and have a great first impression. We will provide you with a checklist to make sure your home is up-to-par with the buyers to make a good impression!

5. Offers 

Hopefully, shortly after the property is listed and buyers have viewed the property, you will receive offers. An offer has many elements that you, the seller will have to also fulfill. 

• Offer Price: The buyers will offer you a price, usually differing from the listing price. The offer price differs typically due to the market conditions, it could be higher or lower. 
• Deposit: The deposit will showcase the trust of the buyer's to purchase the property, which is later applied to the purchase price once the sale is closed and possession day arrives. 
• Terms and Conditions: The buyer may require terms and/or conditions to be fulfilled prior to the closing of the offer. This may include a financing condition, home inspection condition, walkthrough, etc. As the seller, you will have to be cooperative and allow the buyer to fulfill these terms and conditions. 
• Inclusions and Exclusions: This may include appliances, window coverings, etc. 
• Closing and Possession Day: The offer will include a negotiated possession date that is suitable for the buyer. The possession date is the move out date for you, and the move in date for the buyers. 

6. Closing

Once the conditions are waived, the purchase is finalized and your home is sold! Now you will await possession date and the remainder of the purchase price. Get in contact with your lawyer, and make sure they are updated with the current situation and are aware of the possession date and the remainder of the funds will be transferred to them. The lawyer will go through any remaining documents, title transfer, fees, etc. 

Once possession day approaches, be sure to keep care of the house as you have. Have the home presentable, as the day the buyers first viewed it.